Who Are You?

Think about this powerful observation from Kjell Nordstrom and Jonas Ridderstrale…

“The ‘surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.”

Pretty humbling and not too promising for your job search, is it?

Unless you can discover and effectively communicate your personal identity, your personal brand… Who are you, really? What value can you bring to an organization considering you as a hire?

If you want to truly know how to understand your personal identity, tailor it for job search, and effectively communicate it, you can download (for a limited time), absolutely FREE, my Winning Your Next Job system.

Lying/spinning your history and experience? Don’t do it, learn to build a true narrative…

You lie/spin your background to get a job interview, you will get caught.

Worse yet, your loss might not be simply the current job opportunity. You might become known in a geography, segment, etc. as dishonest… a bullshitter… and then you are well and truly done.

With Winning Your Next Job, you will learn all the steps to create a coherent, true and defensible, narrative that captures who you are and what you offer to the company/organization you are talking to.

And, for a limited time, you can now download the entire system for free at Winning Your Next Job.

Please give me some feedback when you have worked through it.

Thanks and good luck with your search.

5 Things to Expect From the Job Market

As Ashley Stahl recently commented in Forbes magazine, here are five things you can expect from the job market in the coming months/years.

  1. This market this year will be in favor of the job seeker. As the economy gradually improves in the aftermath of the 2009 recession, the job market is shifting in a way that benefits employees. The unemployment rate is slowly dropping, and the pool of job seekers is shrinking, so employers are having a hard time finding the right candidates. This means that candidates who are good fits for open positions have more leverage than they’ve had in years, and they should use that to their advantage when negotiating a new position.
  2. It pays to switch jobs in 2017. According to one tracking tool, the pay increase for individuals who switch jobs is the highest it’s been in eight years, so it might make sense to consider a job change this year. If you do decide to take the plunge, make sure you brush up on your negotiating skills before you start interviewing to increase your chances of getting that big pay hike.
  3. You should ask for a raise this year. Pay for employees who stay in their current jobs is expected to rise only 3% this year, but if you’re a solid employee, you have a good chance of getting more than that. So if you’re not ready to leave your current job but you want a more substantial pay boost, ask for it. Brag about your major accomplishments over the past year and remind your employer of all that you bring to the table. Especially since it’s expected to be a job seeker’s market in 2017, your employer will likely be receptive if they want to keep you around.
  4. Certain occupations can expect substantially more growth than others. According to the Bureau of Labor Statistics, the occupations with the highest projected growth in the coming years are personal care aides, registered nurses, home health aides, food service employees, and retail workers. There is also a labor shortage for computer programmers, correctional officers, occupational therapists, registered nurses, and HR managers. So if you’re looking to change careers and job security is what you’re after, look into these sought-after jobs first.
  5. The gig economy is here to stay. Freelancing and contracting has been on the rise in recent years. The benefits of making your own schedule and working as much or as little as you want has had tremendous appeal for many employees. And the platforms that drive the gig economy, like Uber and UberEats, Lyft, Grubhub, and AirBnB, are only getting more popular. While there is debate about whether the gig economy will plateau or continue to grow, one thing is for sure: freelancers and contractors aren’t going anywhere anytime soon.

What do they all have in common?

To truly take advantage of these opportunities, you need/must have your Personal Marketability Concept fully developed and embedded in your psyche.

Don’t go to bat without knowing what you are selling… you risk a major disappointment.

Whether it’s finding a job, changing jobs, seeking a raise, changing sectors, or selling your skills in the gig economy, you need your story — coherent, documented, and true — fully ingrained in pitch, whether it is verbal or written, online or on paper.

Download, absolutely FREE (for a limited time only), your copy of my Winning Your Next Job system.


Are you unemployed? Underemployed? Don’t like your job? Time to get into the market…

BUT, don’t write that resume just yet.


Because you need to develop your Personal Marketability Concept and Self-Positioning so that you have that coherent, fully supported story to weave into your resume, cover letters, and interviews.

This will make you super confident and perfectly prepared for those tough interview questions you need to address to be the Chosen One against tough competition.

My Winning Your Next Job system if absolutely FREE for a short time. Give it a try and tell me what you think.

Go to Winning Your Next Job and use discount code WINNINGFREE at checkout. Your price will be reduced to $0.

Good luck and keep me informed.

The job market is going crazy… you should think about getting a piece of it.

If you want to play in one of the best job markets of your life — better job, better pay, better location, change sectors, etc. — now is the time.

Want to know how to be the Chosen One in your search? Go to Winning Your Next Job and get your free copy of my proven system for developing your Personal Marketability Concept absolutely FREE.

Simply enter discount code WINNINGFREE at checkout and you will pay absolutely nothing for your copy.

I would love to hear your thoughts after you work through the system.

US Adds 228,000 Jobs in November